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    • 7 Tips to TS Dominance
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  • Home
  • Inline Bootcamp -June '25
  • Mini Bootcamp - Open Now
  • Are you in Marketing?
  • New to Tradeshows?
  • Trade Show Tips
  • Resources
    • 7 Tips to TS Dominance
    • Helpful Links
  • Testimonials
  • Contact

Sign-up for Your FREE 30-Second Tradeshow Tip (e-mailed every Tuesday):

FREE Sign-Up Here

TRADE SHOW TIPS

BE ENGAGING, Not Creepy

BE ENGAGING, Not Creepy

DO: be friendly, smile, CARE, be informative, ask questions, listen, always be open for questions, keep the activity in your booth moving, and look people in the eye.


DON'T eat in your booth, be on your phone/laptop (unless you are doing a demonstration), stare, or invade peoples personal space.

BE DIFFERENT

BE ENGAGING, Not Creepy

If your budget allows, be creative with your booth design. Don’t order a cookie-cutter design from the show that makes you look identical to a dozen other companies.  


Your booth should represent your edginess, advanced technology, creativity, and professionalism.

BE The BUG-LIGHT

To stand-out in the crowd, keep your tradeshow booth clean, organized, and implement pops of lighting such as edge lighting, kick-plate lighting, and backlighting.

BE CAPTAIN

BE CREATIVE

 Designate a Booth Captain so everyone knows who’s in charge and who to go to with questions. 


No matter what everyone’s title is in the office, the Booth Captain is in charge while in the booth.  

BE CREATIVE

BE CREATIVE

BE CREATIVE

  Extend your 3-day show into a 3-month marketing campaign. Reach out to attendees 1-2 months prior to, and 1 month after, the show. 


Use various methods to get your messaging/branding out (such as: Twitter, LinkedIn, Facebook, Instagram, email, phone calls, your auto signature, and your website). 

BE PLAYFUL

BE CREATIVE

BE CREATIVE

Be playful with your product, your logo, your booth, etc.   The bottom line is to have fun and be playful. No matter what your age is, or where you are. 

HOW CAN I GET MORE TIPS? GLAD YOU ASKED!! Sign up for the weekly trade show tips above.

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